The IPC comic Action (created by Pat Mills and published 14/02/76-11/11/77) specialised in, er, “adapting” the storylines of violent contemporary movies (Jaws, Rollerball, any amount of vigilante cop sagas) for a readership who were avidly discussing them in the playground but too young to sneak into cinemas and actually see the bloody things. In the process it garnered much hostile tabloid comment, anguished TV debate and the undying enmity of Mary Whitehouse’s National Viewers And Listeners’ Association. WHS and Menzies started getting cold feet and so did IPC, pulping the print run of issue 37 (an ultra-rare copy of which recently went for two-and-a-half grand on eBay!) and the comic lingered on for another year or so of declining sales in woefully bowdlerised shape. As a precursor to the “video nasties” witch hunt of five years later and indeed, as a social panic in its own right, the Action story deserves documentary treatment…
In the absence of that, here’s Paul Goodwin’s 2014 documentary on Action’s spiritual successor, the rather more successful (forty years as “the Galaxy’s Greatest Comic” and still counting) 2000 AD. Mills’ new creation was seen as some kind of retreat on its inception. “Because it’s a Sci-fi comic, people thought that it would be nice and middle class…” he remembers: “Boy, were they in for a shock!” They sure were, with a continuing stress on “action” (which in Mills’ formula always equalled “violence”) and a new pantheon of iconic, anti-heroic characters such as Judge Dredd, Rogue Trooper, Strontium Dog, Halo Jones, The ABC Warriors and Nemesis The Warlock (2000 AD even revamped The Eagle’s venerable Dan Dare for a spell) running amok in hard-hitting strips that were Dystopianly satirical, sardonic and Sadean.
Goodwin’s very welcome doc, adeptly handled for the most part, unfortunately kicks off with a couple of my least favourite lazy pop social history clichés, concerning the cultural climate from which 2000 AD emerged. The late ’70s was, by this account, a period of “social conflict” in the UK and the evidence wheeled out to support this trusty old chestnut is familiar stock footage of Arthur Scargill, aggro on the picket lines and bin bags piling up in the streets. OK, so working people at this time were achieving a measure of success in the struggle to advance their economic conditions by flexing their industrial muscle (nobody was going to hand them anything on a plate, where they?) and that apparently amounts to “social conflict.” By implication the current situation, in which the boot is very much on the other foot and being enthusiastically ground into the faces of the working poor, the disabled, the demented, immigrants and benefit claimants (when it isn’t pressing down on the accelerator of wealth transference to the 1% from the rest of us) must be seen as a period of relative “social harmony”. Tell it to the nurses queueing at food banks and the tenants of high-rise tinder boxes! So much for pop social history…
My other least favourite lazy cliché follows hot on the heels of the first and has it, in this instance, that 2000 AD drew its “grit”, “authenticity”, “street credibility” and any amount of other bullshit from the punk “movement” and the antidote it allegedly provided for the drippy hippy legacy of the ’60s. Well, the idea of punk as a street level / grass-roots tendency has always been laughable, considering that it was cooked up between a record industry hell-bent on cutting production costs and an elite circle of entrepreneurs who had been to Art School and thought (correctly) that they could use a dodgy strain of French academic theory (Situationism) to flog a bunch of stupid clothes to “the kids”. In point of fact, 2000 AD’s initial impact and impetus came from its adherence to the dark, taboo busting ethos of “drippy hippy” Felix Dennis’ Cozmic Comix, from which milieu the new title recruited such luminaries as Bryan Talbot, Brian Bolland and Dave Gibbons.
The pre-titles sequence’s clumsiest moment, though, comes when the voice over is referencing a “clash of cultures” and we simultaneously cut to The Clash on stage, performing some cod “political” diatribe in their customary hysterical manner. Speaking of Da Clash, during (White Man) In Hammersmith Palais, Joe Strummer (aka diplomat’s son John Graham Mellor) warned us: “They got Burton suits, haha, they think it’s funny, turning rebellion into money”. The main thrust of Goodwin’s doc (which, it’s fair to say, improves dramatically after its glib introduction) is how the founders of 2000 AD overthrew the complacent likes of Eagle (which, if we are to pursue the putative punk parallels, might be cast in the infra-dig Emerson, Lake and Palmer role) and such anachronistic oddities as Whizzer And Chips, only to fall into old fartitude themselves as successive waves of young Turks arrived at King’s Reach Tower to redefine the cutting edge of comic cool, before giving way in their turn to further turks / future farts… while in the background the guys in suits continued to turn all of their respective rebellions into money.
Distinguished alumni interviewed here include Kevin O’Neill, Dave Gibbons, John Wagner, Alan Grant, Brian Bolland, Bryan Talbot, Carlos Ezquerra, Grant Morrison and David Bishop, plus the “comic activist” (whatever that is) and historian Paul Gravett, Alex Garland (who wrote the second, superior Dredd movie) and Karl Urban (who played the title character in that) and fan boys including Scott Ian (the guy out of Anthrax with the silly beard) and some bloke from Portishead.
Throughout this feature the rival factions diss each other (the only subject on which there seems to be unanimity is on how much everybody despises the character of Tharg, the comic’s notional alien editor) and big up their own credentials as true custodians of the soul and spirit of 2000 AD, with frequent interjections from founder and on / off contributor Mills, the Gordon Ramsey of the comic world… this is a man whose default emotional state appears to be “seething”. Of course he has a lot to feel angry about and one of Future Shock’s ongoing refrains is how disgracefully the creative talents have been treated by IPC and subsequent publishers. Shocking enough that writers and artists were expected to surrender all copyright in their work in perpetuity for a measly flat fee (as the late artist formally known as Prince once observed: “If you don’t own your masters, your masters own you”) but when Kevin O’Neill discovered that a) his story Shok! had been plagiarised for the Richard Stanley film Hardware and b) that he was being threatened with legal action by the film company’s layers unless he disowned any rights to the story… well!!!
Neil Gaiman admits to shedding tears over the fact that Alan Moore (the most notable absentee from the interviewees here) abandoned The Ballad Of Halo Jones because of the shabby way he was being treated. When Brian Bolland defected to DC (specifically to its Vertigo imprint) he turned out to be the first of many. The second half of this doc details the subsequent decline in 2000 AD’s mojo and flirtations with closure. After the nadir represented by its ill-advised ’90s dalliance with the “lads’ mags” demographic, the only way was up and Future Shock! closes with the comic thriving under the safe custodianship of Rebellion Developments, still sending thrill-meters into meltdown across our and other galaxies. Meanwhile popular culture (have you checked out one of those Marvel movies recently?) and the world we inhabit have finally caught up with 2000 AD … kudos to Mills and co but perhaps, on reflection, this is not something we should be celebrating!
Goodwin deploys flashy editing, groovy graphics and metal music in a style that suits his subject perfectly. It’s a subject he loves and the reverence he clearly feels for its protagonists means that interviews are occasionally allowed to go on a bit too long. At 110 minutes, Future Shock! would benefit from a bit of a trim, with more material allowed to spill into the off-cuts which form much of the generous bonus materials. Another nice featurette has Pat Mills revisiting King’s Reach Tower – well, standing outside it – and reminiscing in its shadow.
In terms of these supplementaries and their presentation of the main feature, there’s really very little to distinguish between the similarly impressive Arrow and Severin editions that recently arrived at the House Of Freudstein. You spends your Earth money and you takes your choice…
Borag Thungg, Earthlets!